Identity – A Tool for Success. A talk about Branding and Strategy
Success is a mystery, but many success stories share a common thread: focus, and determination.
Luckily, for businesses and personal brands, we can find a focus, and design character and strategies to never lose it.
We will dive into the elements for creating a robust identity. From an idea, we will explain the process of evaluating the possibilities, defining your target, and setting up a focus for your goals. Attendees will walk away with tools and guidelines for creating and managing their brand and marketing strategy to reach your wildest dreams.
About Gabriel Rodriguez:
Gabriel is an entrepreneur, innovator, and founder of Yoy Design Agency. He is deeply skilled in consumer experience and research, with robust abilities for storytelling. At Yoy Agency, Gabriel is the Managing Director and takes part in multidisciplinary design projects where he has developed multiple brands, products, and strategies helping companies increase sales and raise capital.
Gabriel counts with over 5 years of experience as Operations Manager and Head Designer at E-Flux, Fort Collins, USA. In 2013 Gabriel was a Design Intern at Dies Design, Barcelona Spain. During 2008-2009 was an intern for Quality Control and Design at BMW, Leipzig, Germany. He has engaged in multiple design collaborations with products exhibited at Instituto Europeo di Design, Primavera Sound Festival, In(3D)ustry, and Museu del Disseny Barcelona, Spain. Gabriel graduated from Instituto Europeo di Design, Barcelona, Spain in 2013, winning the best thesis award with the project “Meetube”. Gabriel enjoys outdoor adventures, playing soccer, rock climbing, and songwriting.