Big customers are great - they have the potential to prop up your revenue and stay with you for life. But do everything they ask for and you'll end up with a one off product that isn't attractive to your broader market.

So how do you weave their barrage of requests into requirement gold? How do you surprise them with solutions that are so user friendly they forget what they asked for?

Joey (Ping Identity) will share research and definition strategies with real life examples that will keep your product on track and leave your customers happy - come with your own stories to share in this interactive session!