Measure What Matters: An Introduction to Utilizing KPIs
Data plays a crucial role in a startup’s growth. When utilized correctly, KPIs – such as increased lead generation and stronger sales – can provide valuable insight into progress towards business goals and where you may be falling short. However, startups with limited resources are often overwhelmed by the quantity of data available and don’t understand which data points to measure. This panel, featuring Centro, Dizzion, INK and SpotX, will provide an introduction into establishing an effective measurement strategy to ensure your startup is turning KPIs into actionable outcomes.