Are you a startup trying to target the $7.6 Trillion Longevity Economy market? This collective economic impact of spending in the U.S. by people age 50+ represents the world's third largest economy (after the U.S. and China). Are you doing it based on user-centered design? Or are your products and services based on too-common stereotypes about people age 50+? In this fast-paced interactive session, you’ll hear from experts in the Longevity Economy marketplace, and have an opportunity to test your product and/or pitch your idea in a speed dating format with consumers age 50+. You’ll leave with a fresh perspective on this untapped market and new data points to guide your product development.