2019 Schedule
Growth
Wednesday, Sep 18
8:00am — 9:30am
WeWork Tabor Center
674 attending
Standing Out in a Cluttered Content Market
Americans spend over 11 hours every day interacting with media of some form, whether it’s scrolling through social media, streaming videos, or reading long-form content. This means it’s more difficult than ever to break through the noise and captivate your target audience. Join Elizabeth Giorgi, CEO of Mighteor and Soona for an engaging discussion around how you can identify the content types with the most potential to get noticed. You’ll learn how to use humanity and heart to drive your content decisions, and create a content marketing strategy based on a data-driven, audience-first philosophy.