Choosing a direction: Learning how to test ideas and designs
Test early, test often!
It’s a mantra that’s been proven successful time and again when it comes to innovation and design. So why aren’t you doing it?
In the start-up world, when everything is moving so quickly, it can be easy to overlook or postpone collecting feedback from real people because of cost, time, or lack of preparation. Don’t let those stop you. Data can be captured cheaply, quickly, and with half-finished products and strategies.
This talk will cover:
-What is user testing and why is it important
-How to plan for user testing
-What are ways to make testing cheaper
-What are ways to make testing quicker
-How to test with different fidelities of concept and design
-How to collect data more frequently
-Opportunities for getting the whole team engaged
-What to do with the insights/outcomes of research
This talk is brought to you by:
Lys is currently the Experience Research Manager with a large health insurance company. She is a seasoned User Experience professional with more than 15 years of experience in UX research and design. In addition to recently building an experience research practice from scratch, Lys has previously led and conducted many enterprise-level research projects to inform the strategic direction of digital transformation projects for major healthcare and financial companies. Lys is driven by creating solutions that meet the needs of users and while creating value for businesses.
Ari is currently the Director of UX at Crownpeak where is building a data-driven UX practice. He is also an occasional Lead UX Design instructor at General Assembly Denver. Ari has spent the past 15 years as a designer, strategist, and educator. As a creative agency team lead in a past agency life, Ari was the account lead for clients including Time Warner Cable, Freeman Co., ABC, Foxtel, and PwC. Ari's focus has been both creating great experiences for Enterprise SaaS applications, as well as guiding partners through digital transformation with a user centered design approach.
Hosted by Crownpeak.
Crownpeak provides the leading, enterprise-grade, cloud-first Digital Experience Management (DXM) platform. The Crownpeak DXM platform empowers Fortune 2000 companies to quickly and easily create, deploy and optimize customer experiences across global digital touchpoints at scale. Besides featuring content management, personalization, search, and hosting, it is the only digital experience platform that includes built-in Digital Quality Management (DQM) to ensure brand integrity, best practices, and web accessibility compliance. Recently, Crownpeak acquired Evidon, the leading provider of simple technical solutions to complex digital Governance, Risk & Compliance (GRC) challenges, including a new Universal Consent Platform, designed to help companies comply with the General Data Protection Regulation (GDPR).
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