Many merchants don't accept cash anymore and credit cards are becoming more and more costly for merchants to accept. While consumers have had the ability to integrate mobile payments into their lives, they haven't seen the value or the need until recently. By partnering with the right companies in the FinTech space, both digital and analog businesses can benefit from embracing mobile payment technologies. In this session, we will review a successful case study of Ibotta, a mobile shopping app with over 34M users, transition from a rebate platform into a mobile payment platform. We'll review the basics of the payment ecosystem from banks to card networks, and prepaid. You will come away with knowledge from this session that will help inform your mobile payments strategy and a roadmap for getting from the initial idea to a successful launch.