PR 101: Capturing the Right Media Attention to Drive Growth
Many startups turn to public relations as their first form of promotion. This is a good strategy as it can play a significant role in supporting business growth but kicking off a PR program, especially if unfamiliar with the rules of PR, can feel like a goliath task. Where do you start? How do you know if your story is newsworthy? Who’s the correct person to contact and what should you say? Gathering experts from all sides of the media spectrum, including INK Communications Co., PRSA Colorado, HomeAdvisor, and Colorado Inno, this session will provide an intro to PR while exploring strategies to help you identify the right media targets and develop a story that stands out.