Discovery on Demand: Creating a Pipeline for Weekly User Research
Customers must be at the heart of our product, but we kept finding excuses not to engage them. It’s too hard to find customers and I don't have time. I can’t get discovery done soon enough and I need to decide now! We solved these challenges with Customer Labs, where every Thursday we line up 1:1 customer sessions to give us feedback on upcoming ideas and decisions. We’ve drastically reduced the barriers to discovery and made a repeatable pipeline for customer research. In this session, we will show how we combined tools and process to build Labs and the lessons we’ve learned along the way.