2019 Schedule

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Friday, Sep 20
10:00am — 11:30am
Location TBA
224 attending

The head or the heart? Why you need a product marketer and a brand marketer in B2B

If product marketing is the head, then brand marketing is the heart.

B2B marketing seems to naturally fall into two buckets: "product marketing" and "brand marketing", but the most successful B2B brands focus on and execute both sides. Brand shouldn’t be purely emotional, and product shouldn’t be all logic, so it's important to find a happy medium... but why? In this panel, we'll answer that question and more with subject matter experts from both sides.