Getting started with digital advertising can be daunting. You’ve invested some ad dollars to hit your KPIs, you know how to measure the revenue they drive—but are they actually making your business money? In this session, we’ll discuss the measurement basics any good marketing program should have, sharing how to measure not only ROI, but the total profit your ad efforts are driving. In the end, the goal is to shift your digital advertising approach from how much does it cost, to how much profit can it generate.

PANELISTS INCLUDE:

Celiena Adcock - Celiena is an Industry Manager at Facebook, managing strategic partnerships with entertainment clients such as Netflix and Spotify. Prior to Facebook, Celiena spent more than a decade in brand management, holding various marketing roles at Unilever and Coors Brewing Company (now MillerCoors).

Bill Packer - Bill is a Senior Manager of Digital Integrations at Oracle Data Cloud in Broomfield, CO. As a passionate technologist and marketer, Bill has spent the last 16 years working in the ad tech and digital marketing space, including a 9 year stint at Google & YouTube.

Tim Mayer - Tim is President of Heddle Marketing and a hands-on digital marketer in AdWords, Bing, Facebook/Instagram and SEO for both B2C and B2B Clients. Previously Tim has held senior positions in Marketing, Product Management, and General Management at companies including Yahoo, Overture, Inktomi, Fast Search & Transfer, and the Pittsburgh Steelers.

Adam Golesh - Adam is a Sr. Digital Analyst at Red Door Interactive. As an analyst, Adam has helped medium to large companies set KPIs and objectives to hit monetary goals. Adam is also the co-founder of two companies: Under the Table Marketing, an advertising venture started in 2010, and Rado Wear, an apparel line established in 2017.

Aaron Turkle - Aaron is a digital marketer with agency, in-house, and non-profit marketing experience. As a Paid Search Strategist at Red Door Interactive, Aaron works with clients large and small to help determine the most important KPIs, channels, and tactics to most effectively reach their business goals.

MODERATOR:
Reid Carr - Reid is the founder and CEO of Red Door Interactive, a nationwide full-service marketing and advertising agency that helps brands such as WD-40, Titleist, Bosch, Thermador, Shea Homes, CenturyLink and ASICS leverage brand narratives alongside a disciplined, data-driven system.