Started From The Bottom, Now We're Here: Strategies for When You’re Not the Incumbent
Half a million companies are founded each year, and the majority won’t be first to market. So how do you grab market share and mindshare when the competition is well established? It’s the proverbial story of David and Goliath, but this time Goliath is armed with a much bigger marketing budget. What tactics can later entrants employ to command the hearts and mind of their prospects? In this panel, seasoned startup experts will share their strategies for taking on the incumbents -- including how to carve out your own niche, outfox the competition and successfully shift customer perceptions.
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