2017 Schedule

C3927DC8-5C3A-442C-9D1D-51BD87399904@1.00xCreated with sketchtool.
Back to schedule


Thursday, Sep 28
8:00am — 10:00am
264 attending

Designing the Vision: Why Design Matters from Day 1

Whether you’re bootstrapping from a garage & getting whiteboards from the dump, or starting fresh after a successful exit, building your business is no easy task; it can be an exhilarating, trying, and sometimes terrifying experience. And with Colorado’s startup scene attracting entrepreneurs and businesses from around the world, competition is fierce.

With everything at stake, there's a critical piece of the equation that's often overlooked: design. By prioritizing design, a business can convey trust in investors, turn buyers into lifelong customers, and build the best places to work. In this session panelists will discuss:

  • What’s in a name? Experiences from naming brands and products
  • How branding and re-branding contributes to culture
  • How important is UX, really?
  • Fake it until you make it; the benefits of vaporware
  • Fail Fast: Current challenges and lessons learned
  • Hiring: Do you need to bring design in house?
  • It's okay to ask for help: Working with outside consultants
  • Growth: How a brand evolves and matures with the business

Snacks and free swag will be provided!


  • Brennan Gilbert, Creative Director @ GoSpotCheck
  • Jessica Sherlock, Group Product Manager @ GoSpotCheck
  • Evan Huwa, Sr. Marketing Designer @ SendGrid
  • Jason Walker, Sr. Design Technologist @ SendGrid

Moderator: Jessica Nolan, Director of Product @ FullContact

Hosted by: GoSpotCheck, SendGrid & FullContact


Location TBA

You may also be interested in