Storytelling in the 21st Century: Using data to garner press interest
Technology has drastically changed since the days of fax machines and floppy disks. So has the media landscape. Your PR teams can no longer fax a press release knowing it will get covered by local and national publications. Storytelling today is about using data to validate a company/product/industry. Sure, it’s simple to get access to growth numbers, user adoption rates, industry financials, etc. when you’re company has been around awhile, but what if you’re a startup with limited resources and are just starting out?
Moderated by Barokas Public Relations, this panel will feature Alex Walker from Ibotta, Kate Stabrawa from DaVita, Ben Deda from Vertafore and Gigi Sukin from Colorado Biz Magazine discussing methods that startups and entrepreneurs can use to creatively make data for an encompassing story to tell to the masses.