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Business Basics, Popular
The MIT systematic approach to entrepreneurship addresses concepts and content from the book Disciplined Entrepreneurship: 24 Steps to a Successful Startup by MIT Professor Bill Aulet. Most entrepreneurs attempt to launch and grow their business through trial and error, books and videos, and listening to other entrepreneurs tell their stories. The majority will not survive. Storytelling is no substitute for a systematic approach. Disciplined entrepreneurship is a proven framework providing real world value and actionable content developed over 25 years and 25,000 startups at MIT.
Polsinelli (Conference Room)
1401 Lawrence St., Suite 2300 (23rd Floor)