You’ve probably heard about user experience, design thinking, and a host of other terminology for following a human-centered approach to product design, but where do you start? If you’re thinking about working with a UX agency for the first time or tackling design on your own, this session is for you. Ari Weissman will cover the key things you need to know:

• What UX is (and what it’s not)
  -   The UX design process
  -   Measuring and validating experience
• Points of frequent failure and how to avoid them

About Ari Weissman: Spent 15 years in the world of user experience covering roles from research, testing, strategy and, of course, design. Currently teaching the immersive UX Design course at General Assembly having just finished three years as Lead Experience Architect at Effective UI's Denver headquarters. More formerly, Ari worked at Different and DT in Sydney. He was an Account Lead for Time Warner Cable, PwC, Freeman Co, and other Fortune500 companies, as well as a discipline lead for innovation projects.

Hosted by: Ari Weissman | Lead Instructor for User Experience Design Immersive @ General Assembly

https://generalassemb.ly/