Products, communications, buildings/environments and experiences all have an element of design. Good design is measurable, it may be via personal checklist or organizational tenets, beliefs. The yardstick unquestionably evolves over time and any single initiative thereafter can also take time to measure up. Mediocre or even bad design lacks a compass, consistency. This session presents thought starters for measuring good design in your business and encourages the establishment of the audience’s own unique design beliefs to apply to future work.