What’s special about Google? Start at the beginning and you have a logo—a playful, multicolored and quite goofy word. It’s almost hard to remember when Google was the silly new kid on the Alta Vista block. Today, the Google logo continues to play with almost daily Google Doodle. Google knows fun.

This search giant is far from the only company to embrace fun as a cultural value that infuses everything from organizational design to product marketing. Come learn the basic principles of fun that you can use to push your product designs, marketing campaigns and business culture to amusing and rewarding new heights, maximizing innovation, creativity, engagement and motivation.