It’s the stat that every entrepreneur knows but nobody wants to talk about. Nine out of ten startups fail and even fewer make it past the ten year mark. But why? There’s no shortage of good ideas or individuals willing to put in the time to build a business, yet 9/10 startups aren’t making it past the five year mark. In this panel GoSpotCheck cofounder Matt Talbot will talk about the most critical things to consider when building a business, crucial mistakes to avoid and how to incorporate monetization discussions into your business model year one and not wait until year five.