2016 Schedule
Product
Monday, Sep 12
2:00pm — 3:30pm
Craftsy
137 attending
Jobs to Be Done: An Intro to the Framework and a Live JTBD Interview
Jobs-to-be-Done (JTBD) is powerful market research framework that is gaining steam in startups around the world. Companies like Basecamp and Intercom are using JTBD to heavily influence their product and marketing efforts with great success.