Many manufacturers believe their product is ready to be sold in traditional retailers, but get a magnitude of surprises when they try to get it on the shelves, This session would give you a preliminary checklist to ensure you are ready for the retailer. It would also give you insight from a buyer from the traditional retailers (e.g. Walgreens, Kmart, Walmart, Family Dollar).

Speaker:

Latrisa Wedgeworth has over 18 years of buying and technology experience across Grocery, Drug, Mass, and Value retailers. Her company, Ideality Consulting LLC, provides "coaching" services for sales strategy, product development, category management, and brand management. In this session, she hopes to offer to consumer products manufacturers a peek inside the "mind of a buyer", which can give them an advantage in selling and keeping their product in the "brick and mortar" retailers.