Overpromise and Overdeliver
Overpromise and Overdeliver:The shortcut to Marketplace Dominance
To stand out in a transparent, hyper-competitive, real-time marketplace your offer must be radically different from your competitors... and you have to instantly prove your value to customers... You must Overpromise and Overdeliver!
Come hear from Rick Barrera, who is a nationally acclaimed speaker, marketing consultant and author, known throughout the Fortune 500 for his extraordinary speaking ability and his unique approach to brand building. His research on the strategies used by breakthrough brands like Apple, American Express, Chico’s, Lexus, Minute Clinic, Southwest Airlines, Starbucks, Google and ZipCar will change your thinking about marketing forever.