How to Entice Leadership to CRAVE Customer Discovery
TABLE STAKES FOR THE SESSION
You value understanding and empathizing with your customer's experience and believe in incorporating the customer into the development of your product or service AKA you live in 2015 - not 1915.
Gathering customer insights can help collect qualitative feedback but without quantitative reasoning it is difficult to convince key decision-makers how to put these insights into practice. Where do we go next? How does this fit in the existing roadmap? What’s the priority? WHY is this the priority?
Join Colleen Johnson and Pete Kinser for an interactive session where we’ll demonstrate how to both gather compelling stories (i.e. qualitative) and to successfully measure these insights (i.e. the quantitative). Yes, you can measure aspects of customer experience and use these measures to leave decision-makers satisfied and craving even more customer discovery.