Organic Advertising on Snapchat
There's been a recent and exciting update for Snapchat Lens Creators😎! Lens creators are now able to see insights on their custom-made filters built on Lens Studio. Before, this type of information was uniquely available to Business Lenses (paid ads) only. With these updates, creators of both business and community lenses can now have a more in-depth analysis of their creations.
These insights can provide information such as
➡Demographics
➡Interests
➡Geographic location (country). Business lenses still provide more granular data.
➡Playtime of lens
➡Lens shares
In addition to these improved insights, creators can also see which lenses have been favorited (also a new feature for Snapchat filters). So how does all come together to provide organic advertising for your brand? HubSpot lists the three stages of a Buyer's Journey as
1. Awareness
2. Consideration
3. Decision
and Snapchat advertising can be implemented at every stage of the journey - even with a minimal advertising budget for paid ads! Here are a few ideas on how that would look...
1. Awareness
Include your logo with a fun filter. LensStudio has a great resource of easy-to-use templates that can create a fun filter that also shows your logo as the users share their Snap.
2. Consideration
The consideration stage requires a little more creativity. It's at this stage you want to share with your customer what problem you can solve for them. This can be done in a series of image files that are scheduled to rotate at periodic intervals.
3. Decision
This is where the rubber means the road. You've made the customer aware of your brand and how your product or service can help them solve a problem they have. Now how can you encourage them to buy your product? My suggestion at this stage is to invest in the paid advertising. With budgets as little as $5 a day the ROI can be great for conversion rates.
Looking to learn more? You can find me at https://withkoji.com/@TashaPenwell or watch my review of the Lens Dashboard.
Sources and Resources:
https://blog.hubspot.com/sales/what-is-the-buyers-journey
https://lensstudio.snapchat.com/
