Evelyn Evermoore from Designer Track 2019 Featured in 303 Magazine
Earlier this year, Evermoore participated in a speaking engagement at Denver Startup Week. Discussing the business side of drag at the event, they were able to reflect on brand development and what that entails for a drag queen. Many facets of brand building in the drag community are deeply rooted in values of entrepreneurship and the use of social media. Evermoore has crafted and implemented a modern and genuine approach.
“Branding is very difficult in drag because you’re usually not performing your own music,” Evermoore said. “So you have to find ways to turn that Lady Gaga song into your own brand. For me, that’s always been adding in Youtube clips or just editing the song and adding more things to it. My Instagram stories are very well known in the community, and it’s just me kind of telling jokes. That’s really important to connect with my audience. Even though I haven’t seen these people in months, they’re still following my life. It’s really cool.”
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