CLOSING KEYNOTE // IDENTITY DESIGN (NOW): AUTHENTICITY, FAKERY & PAPERCLIP MAXIMIZING FEATURING BERGER & FÖHR
We live in paradox. We value authenticity above all else while fakery and insincerity run amuck. It's a time of automated, algorithmic abundance, ripe with technology-driven existential threats. How do we improve our collective sense-making when we no longer know what is real? Where do authenticity, fakery, and paperclip maximizing intersect with identity design, and why does any of it matter?
Berger & Föhr is a graphic and brand experience design studio in Boulder, Colorado. We create brand strategies, visual identity systems, digital products, and printed collateral for cultural and commercial clients. We seek meaning, consistency, and appropriateness in pursuit of beauty, clarity, and simplicity. We employ a comprehensive methodology, rich in dialogue, experience, and intuition, to create work that endures.
