With Millennials largely driving alcohol consumption trends, Colorado’s craft brewing and distilling brands are primed to grow market share and position themselves for acquisition. Brand execution, positioning and pricing are key to performance, and both suppliers and distributors are looking to mobile strategies to ignite field teams on- and off-premise. We’ll sit down with global commercial leader Dave McCarthy to discuss trends he’s seeing in premiumization and craft around the world and help Colorado’s makers ensure they have the mobile strategies in place for field sales and brand growth.