Don’t be just another feature factory! The ultimate struggle for product teams is how to effectively communicate your product strategy upstream, while empowering mission-driven engineering teams downstream that solve real customer problems. Introducing, the Outcome-Based Roadmap!

You’ll learn to leave behind the feature factory practices that have you Gantt-charting lists of features four quarters in advance… and instead align your teams around customer-centric outcomes that deliver measurable value for customers while reducing risk for the business. Outcome-based roadmaps set the foundation for meaningful discovery, and allow a unified approach to solving the RIGHT problems.

In the session, we will discuss:
• The power of an outcome-based roadmap
• Techniques for building a customer-centric roadmap
• Examples of successes (and challenges) in introducing outcome-based roadmaps
• The role of data and objectives with key-results

Kelsey Stevenson is the Director of Product at Bitly, https://www.linkedin.com/in/kelsey-stevenson-10310037/, with professional experience in Product Development, Product Management and consulting services. She has proven track record of success in launching multiple technical products in enterprise, SaaS and B2B software products.

Jason Doherty is a Solution Principal with Slalom Consulting. Jason has over 20 years of professional experience in the enterprise and SaaS software industries and cares deeply about user experience, product, technology and customer success, and enjoys building product strategies and software teams to execute on a vision he believes in. https://www.linkedin.com/in/jasonedoherty/

Thomas Vela is a consultant at Slalom Consulting, https://www.linkedin.com/in/thomas-vela-67a18010/, with experience in strategy and operations, agile delivery, and product development in many different industries including telecommunications, healthcare, and software development.