Any business owner should know the fundamentals of patent, trademark, copyright and trade secrets law. This presentation will cover many cutting edge issues impacting every business. Participants will learn about choosing and maintaining brand names. Protecting ideas through patents. What content business can and cannot use on the Internet. Keyword Advertising. And many more issues designed to prevent businesses from stepping in costly potholes. This interactive session will allow participants to ask real world questions to help their businesses navigate these issues. The presenter is Jeffrey Kass, who has been representing businesses in these areas for 20 years. Jeffrey also is general counsel to over 45 startup, emerging and growing businesses across the country. He has vast experience across a broad range of industries. He is a partner at the law firm of Polsinelli PC. Polsinelli.com