A good experience can win you incredibly loyal customers. Your awesome product is the biggest part of that, but helping people find the answers they need, managing feedback and responding to issues well, is vital. Every customer contact can provide you with great information, and finding out what people are looking for can be an invaluable guide for product decisions. But all those conversations can get overwhelming, especially for small teams. To get gain over pain, we'll run
through straightforward, scalable ways to look after and learn from your customers, without it becoming a black hole of effort.

So who is this "we"?

Anyone who's startup either:

• Hasn't tackled providing support yet
• Would like a few tips for making support easier
• Wants to hear how good support gives back, in all kinds of ways

Presented by Joanne Webb who looks after Support & QA for the Tracker team at Pivotal Labs.

Update: Slides

Slides for this session are available at http://www.slideshare.net/jwebbb/how-to-support-your-customers-painlessly-for-you-and-them