This session will educate business owners and entrepreneurs on the primary intellectual property issues facing many startup and emerging companies today. Navigating trademark issues on Google AdWords. Domain name issues. The art or picking a brand name. Patents. Using others to build a website. Use of images. Essential information to avoid stepping in business potholes on these and many other IP issues.

The presenter is Jeffrey Kass.
Jeffrey is a shareholder at the national law firm of Polsinelli PC. Jeffrey has represented numerous companies on patent, trademark, copyright and trade secret issues for over 20 years. As a passion, he also helps startup and emerging companies and today is general counsel to over 50 such companies, including in technology, advertising, organic food, software and numerous other industries. A nationally recognized speaker, he has lectured to businesses and students across the country. He also is an adjunct professor teaching intellectual property disputes. This thought provoking and sometimes entertaining session will leave entrepreneurs armed with critical intellectual property information for their businesses.