As traditional media consolidates and digital channels proliferate, the traditional PR model needs an update.

Successful companies are finding new ways to garner publicity for their company beyond traditional outlets. The days of pitch letters are being replaced by viral content, co-sponsorships and corporate partnerships, sponsored content, guest blogging, inbound marketing, and social media.

Panelists will discuss the implications of the changing media landscape and how startups can effectively get in front of inevitable shift in PR today and tomorrow.

Scott Yates, a former journalist and founder of Boulder-based startup BlogMutt, TaRhonda Thomas, Emmy award-winning journalist and reporter for 9News (KUSA) and Anna Norregaard, partner executive for HubSpot will panel a discussion about the future of public relations, media, and publicity in the digital age.