Mobile and video are two major growth areas feeding the social scene. This panel will highlight current events and future trends into how the social enterprise can position itself to leverage this growth. Included topics range from technologies to psychological issues impacting growth.
Panelist | Kraig Clark- Chief Executive Officer, Evver (www.evver.com)
Kraig Clark is the CEO and visionary for Evver, a Boulder startup that allows people to make videos from their pics choreographed to music. Kraig has held leadership roles with several companies known internationally (Crocs and OtterBox) for innovation and bringing consumer products to market that change lives and mindsets. He is a Colorado native, photography enthusiast and loving husband and father.
Panelist | Troy Olson - Executive VP of Sales and Marketing, JEMSU (www.jemsu.com)
Troy started his career as a retail manager in the Caribbean leading teams to sales records on every island on which he worked. He also started his own private consulting company offering expertise for companies looking to grow online. Troy brings a diverse background with experience in PPC, email, social media, CSEs, marketplace partners, affiliates and video. He has appeared in articles including the Official YouTube Blog, the New York Times, and Search Engine Watch.
Panelist | Don Poe, Chief Operations Officer, People Productions (www.peopleproductions.com)
Don Poe has been a key component of People Productions, an interactive media consulting and production firm with a heavy bent towards video and web applications, for nearly two decades. He achieves the delicate balance of responding to the creative and strategic needs of all of their clients, developing relationships with new prospects and forming partnerships with sales and marketing teams. Don thrives on Integrating multiple modes of thinking across disciplines.
Panelist | Sara E Smith - Director of Business Intelligence, Room 214 (www.Room214.com)
As the director of Business Intelligence at Room 214, Sara's role is to push the bounds of traditional consumer research and develop meaningful integrated marketing strategies in arenas ranging from global CPG brands to investor relations to retail to political campaigns. Her approach includes cultivating a data-driven, consumer-centric perspective to deliver interactive omni-channel experiences that challenge the status quo. In addition, Sara is a Marketing Profs U instructor, and her work has been published in the Journal of Integrated Marketing Communications (JIMC) as well as other academic publications. She's also an expert snow shoveler and a hot yoga devotee.
Moderator | John J. Stein - Chief Marketing Officer, Evver (www.evver.com)
John has worked with startups for more than 25 years and started in Internet marketing back in 1998. He has led his own marketing consultancy for several years, which was designed to help startups achieve their dreams. John currently serves as CMO for Evver and is a recent transplant from Atlanta, GA. John brings extensive experience in helping startups develop their go to market strategies and executing marketing online across the major avenues including web design, content marketing, search and social media.